The Business Of Law

Sokolove Law has never been accused of being a white shoe law firm.  Far from it.  In fact we like to think of ourselves as entrepreneurs who are pushing the envelope of providing legal services.

Of course I’m talking about nurses.  We have a team of them at Sokolove and they are extremely valuable to our business.

As one of the largest marketers of legal services in the country, we deal with a huge number of incoming calls and web submissions from would-be clients.  Not surprisingly, a significant number of these cases are related to someone who has been injured in some way—perhaps on the job, or in their car; maybe they’ve been the victim medical malpractice, or they’ve become sick because they were exposed to some kind of chemical in their home or their business.

Our job, for our clients and co-counsel firms is to accurately vet those cases, figure out which leads have good claims ready to be litigated, and then refer those cases to our co-counsel so our clients can get compensation for their injuries. To do that, to truly sift the good cases from the weak (or worse frivolous) ones we have to know a lot about medicine.  That’s where our nurses come in.

Our nurses’ desk is staffed by a team of seven nurses who handle incoming inquiries from would-be clients seven days a week.  They are talented professionals who are not only expert at analyzing cases and determining whether there might be liability.  But they also comfort our prospective clients, and help them to cope with their injuries.

For our co-counsel firms this nursing exercise is vital in terms of separating the good leads from the bad.  Too many of our competitors simply churn leads without really doing the diligence to understand the client’s potential claim.  Whether it’s a birth injury case, or medical malpractice, or environmental exposure such as asbestos, our nurses are a critical part of the Sokolove team that is committed to delivering a higher quality solution for our partners.

In fact, Nursing Spectrum, recently profiled Kathy McGinn who manages our nurses’ desk.  Click here to check out the piece.  And next time someone says white shoe law firm, you’ll can share with them a different perception of the term.